Top WNBA pick Aliyah Boston signs with Adidas

Former South Carolina star follows in the footsteps of her basketball idol Candace Parker

Aliyah Boston, the center for the Indiana Fever and the No. 1 overall pick in the 2023 WNBA draft, has recently inked a lucrative endorsement deal with Adidas for their footwear and apparel. Just a month after her draft selection, Boston is thrilled to join forces with Adidas, recognizing the brand’s commitment to empowering women and advancing women’s sports. She believes that this partnership will contribute to the continued growth of the game she loves.

As an Adidas-sponsored athlete, Boston will join a distinguished group of WNBA stars including Candace Parker, Chelsea Gray, Nneka Ogwumike, and Chiney Ogwumike, who represent the face of Adidas Basketball in the league. Eric Wise, the global general manager of Adidas Basketball, expressed immense enthusiasm about Boston joining their esteemed roster. He praised her exceptional qualities of strength, resilience, versatility, and natural talent, predicting that she will make a significant impact on the future of the sport. Adidas is proud to be part of this pivotal moment in Boston’s journey towards greatness and is committed to supporting her every step of the way.

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To kick off their collaboration, Boston recently took part in Adidas’ interview series called Remember The Why. During the discussion, she shared her beginnings in the game of basketball in St. Thomas, Virgin Islands, and reflected on her remarkable journey in the sport thus far.

Recalling the moment when her name was called as the first overall pick in the WNBA draft, Boston described it as an indescribable and unforgettable experience. It was a realization of a long-held dream that had fueled her passion and determination.

Top WNBA pick Aliyah Boston signs with Adidas

The announcement of Boston’s partnership with Adidas comes as a surprise, considering her previous association with Under Armour as a standout athlete at the University of South Carolina. In fact, in April 2022, she made history by becoming the first female basketball player to secure a name, image, and likeness (NIL) deal with Under Armour.

Boston’s prominence extended beyond the collegiate level, as she played a prominent role in Under Armour’s Protect This House ad campaign, which debuted in March. Notably, she was one of just four athletes featured in the basketball commercial alongside NBA star Stephen Curry, WNBA star Kelsey Plum, and top high school prospect Bryson Tucker. With her exceptional performance, leading South Carolina to a national championship in 2022 and earning the title of NCAA Tournament Most Outstanding Player, Boston made her mark in the campaign, further solidifying her reputation as a rising star in the basketball world.

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During the final season of her collegiate career, Boston emerged as a breakout star in the world of NIL marketing. Her exceptional performance earned her prestigious accolades, including being named a first team All-American for the third time and securing the Lisa Leslie Award for an impressive fourth consecutive season. Under her NIL agreement with Under Armour, Boston’s No. 4 Gamecocks jersey became the first current collegiate jersey to feature a player’s last name, leading to its sale by the company. Additionally, she partnered with Under Armour to organize a women’s basketball camp in her hometown of St. Thomas, showcasing her commitment to her community.

Although Boston’s NIL deal with Under Armour was established just a year ago, it didn’t automatically extend to her professional career in the WNBA. As she embarked on her rookie season in the league, her representatives at WME Basketball engaged in new negotiations with multiple brands, exploring the potential for a lucrative shoe endorsement deal.

After careful consideration, Adidas emerged as the frontrunner by offering a multiyear deal that was both highly lucrative and presented an opportunity for Boston to be showcased as a rising star of the next generation. As she begins her professional journey, Boston is expected to don the Adidas Exhibit Select, the same sneaker model, dubbed “ACE,” worn by Parker at the start of her own career.

The WNBA regular season will witness Boston’s highly anticipated debut on May 19, when the Indiana Fever face off against the Connecticut Sun on the league’s opening day. Eagerly looking forward to this moment, Boston expressed her tremendous excitement about the prospect of further growth, both as a remarkable athlete on the court and as a role model for others. Joining an incredible roster of talented hoopers, she sees this opportunity as a true blessing and is determined to maximize her potential as a woman and an athlete.

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Mai Linh Pham

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