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10
May
May
Aliyah Boston Signs With Adidas Over Under Armour
WNBA top draft pick Aliyah Boston signs a multi-year sneaker deal with Adidas.
Since its launch in mid-March, Under Armour’s latest marketing campaign, “Protect This House,” has captivated sports enthusiasts across the globe. Taking the spotlight in this compelling commercial was Aliyah Boston, the esteemed forward from the South Carolina Gamecocks and Under Armour’s very first NIL athlete.
Expressing her gratitude, Boston shared her deep appreciation for the opportunity to collaborate with Under Armour in revitalizing the impactful message of “Protect This House.” In a press release, she conveyed, “Working alongside Under Armour is an absolute honor. When those three simple words resonate in my ears, they ignite a sense of motivation, propelling me to persevere—for my family, my teammates on the court, and the incredible women’s basketball community worldwide.”
When the Indiana Fever chose Boston as the top pick in the 2023 WNBA Draft, it initially seemed like a significant victory for Under Armour. However, that narrative took an unexpected turn.
In an announcement on Tuesday morning, adidas revealed that they had secured a multi-year footwear and apparel endorsement agreement with Boston. Sharing her elation, Boston expressed, “Being a part of Adidas feels incredible. Adidas is actively empowering women and creating opportunities for women’s sports. This partnership is a testament to the ongoing growth of the game.”
Aliyah Boston Signs With Adidas Over Under Armour
Boston’s exceptional skills and talent mark her as a generational player who is poised to lead both Indiana and adidas for numerous seasons ahead. This unexpected decision by the rookie highlights the fierce competition among brands vying for top-tier athletes. It also underscores the WNBA’s rising status as the prime arena for sneaker companies to showcase their offerings and engage in captivating battles.
In the case of Under Armour, their focus may shift towards pursuing Diamond Miller. Following her selection as the second overall pick by the Minnesota Lynx, Miller’s previous affiliation with Under Armour’s flagship school, the Maryland Terrapins, makes her an enticing prospect. For comprehensive coverage of footwear news, make sure to stay tuned to FanNation Kicks.
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