Felix from Stray Kids announced as Louis Vuitton’s newest House Ambassador

With K-pop idols and luxury fashion brands increasingly merging their worlds, it’s no surprise that the renowned French fashion label Louis Vuitton has chosen Felix, from the South Korean boy group Stray Kids, as their newest House Ambassador. This move solidifies the bond between the singer and Louis Vuitton, given that Felix is frequently spotted in the front rows of their fashion events. He graced the Louis Vuitton Prefall 23 women’s show in Seoul, a significant event set on the iconic Jamsugyo Bridge over the Hangang River. Additionally, Felix marked his presence at the brand’s Cruise 24 show in Italy’s picturesque Isola Bella, Lake Maggiore, earlier this year.

Louis Vuitton’s creative director, Nicolas Ghesquière, shared his enthusiasm about the collaboration, noting, “During my pre-fall collection in Seoul, I came across Felix. We instantly connected. His talent is undeniable, and I’m drawn to his vibrant energy and distinct style.”

Hailing from Australia, Felix is an integral part of the eclectic mix of K-pop, hip-hop, and electronic sounds that define Stray Kids. The group is a product of JYP Entertainment, the same agency behind other K-pop powerhouses like TWICE and ITZY.

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A glimpse at Felix’s Instagram provides insight into his fondness for Louis Vuitton. His wardrobe, whether for casual streetwear or stage performances, frequently showcases iconic Louis Vuitton pieces, from monogrammed pants to Bubble Damier jackets and the chic GO-14 bags.

Felix from Stray Kids announced as Louis Vuitton’s newest House Ambassador

With this new role, Felix will be in illustrious company, joining the likes of BTS’s J-Hope, the multi-talented Zendaya, and the model turned Squid Games sensation, Hoyeon Jung

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Mai Linh Pham

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