Honda begins ‘Triple Action to Zero’

honda new motor car max soul 1 aSrnM

Honda begins ‘Triple Action to Zero’

Honda has unveiled a visionary “Triple Action to Zero” initiative, targeting carbon neutrality, 100% clean energy usage, and circular resource utilization by 2050. This ambition to minimize environmental footprints hinges on innovative practices, including repurposing materials from old vehicles and Honda’s daily operations.

Negar Gilsinger, Resource Circulation Manager at American Honda Motor Co., Inc., emphasized, “To attain our Triple Zero vision of 100% sustainable materials, we’re focusing on recycling end-of-life materials for reuse, lessening our dependence on fresh resources.” Underlining the approach, Honda and Acura vehicles now reincarnate recycled uniforms, giving them a second life.

This recycling initiative is the fruit of a collaborative effort between Honda, its uniform suppliers Aramark and Cintas Corporation, insulation provider UGN Automotive, and textile recycler Leigh Fibers. Uniforms from various Honda facilities get repurposed into insulators for all North American Honda and Acura models. The company foresees expanding this initiative further across North America.

Rob Long from Honda North American Indirect Procurement praised supplier collaboration, stating, “Their inventive methods in reducing waste and reviving our uniforms have augmented our sustainability initiatives.”

Since its inception in late 2021, the program has repurposed over 380,000 pounds of uniforms. These uniforms are symbolic of Honda’s team spirit, fostering unity and collaboration.

honda new motor car max soul 1 aSrnM
honda new motor car max soul 1 aSrnM

The recycling process is intricate: worn uniforms, cleaned by Aramark or Cintas, are scrutinized post-wash. Intact uniforms are returned to associates, while those marked for recycling are processed by Leigh Fibers, specialized in reworking fiber-based materials. At Leigh Fibers, uniforms undergo shredding into desired fiber grades after removing metal and plastic components. The resultant fibers are then dispatched to UGN Automotive.

UGN, traditionally sourcing fibers from textile industries and recycled bottles, is venturing into recycling post-consumer textile waste for eco-friendly insulation, a joint endeavor with Honda. Pranav Singh from UGN Automotive noted the potential to explore other similar recycling projects.

Honda’s recycling efforts echo their longstanding dedication to eco-friendly practices, incorporating recycled content in their vehicles. With UGN, Honda repurposes a significant amount of textile waste and plastic bottles annually for vehicle insulation.

Innovative utilization of sustainable materials in Honda vehicles has been diverse, ranging from soy-based foam for headrests to recycled car bumpers for wheel liners. To dive deeper into Honda’s commitment to a sustainable future, explore “We Have Set a Great Big Goal: Nothing.”

Honda begins ‘Triple Action to Zero’

About Honda’s Environmental Dedication

Guided by its vision of zero environmental impact by 2050, Honda is forging ahead with its “Triple Action to Zero” strategy. The company aims to convert 100% of auto sales to electric or fuel-cell vehicles by 2040, both in the U.S. and globally.

Complementing its goals, Honda seeks to compensate for CO2 emissions in its North American manufacturing via renewable energy agreements, targeting over 60% of its North American electricity usage. Honda’s eco-conscious practices extend to its suppliers and retailers.

Recycling with Purpose

Honda employees are quite literally investing themselves into their products. The company’s recycling program is transmuting uniforms from Honda’s U.S. facilities into noise-cancelling insulation for their vehicles. This initiative repurposes about 45,000 pounds of uniforms monthly, preventing them from going to landfills. Witness the recycling journey here.

Honda begins ‘Triple Action to Zero’

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